Meet Patty
With over three decades of experience in admissions, marketing, and student engagement as an Associate Dean, AdCom member, law school marketing consultant, and corporate ghostwriter working in the US, Europe, and Asia, Patty Keegan is a recognized leader in guiding clients through their law school application journeys, and the editor you need to help the written portion of your candidacy truly shine.
Her diverse background includes serving on the admissions committees of top business schools like Stanford GSB and Chicago Booth, where she contributed to shaping incoming classes and fostering excellence. Patty's extensive MBA experience means she is often a top choice for Fortuna's JD/MBA dual-degree clients, but she is equally popular for JD-focused clients as well.
In her law school coaching practice, Patty leverages her keen understanding of admissions committee application dynamics and exceptional editorial skills to guide aspiring legal professionals. Her role in marketing law school programs for MF Digital Marketing has equipped her with insights into the unique demands of legal education and the qualities that set exceptional candidates apart. This work gives her an insider's perspective on what law school admissions committee's pain points are, as well as what they look for in top candidates.
Patty's commitment to education extends to the realm of writing and publishing, which is particularly valuable to her law school clients wanting deep-dive editorial support from a trusted writing confidante. As a Publishing Coach at Bright Ray, she elevates C-suite executives' and celebrities' brands through persuasive storytelling that results in award-winning ghostwritten books. Patty brings that same storyteller's eye and attention to detail to each Personal Statement and Diversity Statement she helps law school clients craft.
With her unique blend of admissions expertise, marketing acumen, and writing finesse, Patty continues to shape the trajectories of future legal professionals. She is based in Chicago, Illinois, and holds a MS in Adult Education and BA in American Studies from the University of Notre Dame.